Hotel brand design of a to-be city landmark

the square hotel | Solare Hotels and Resorts


Solare Hotels and Resorts Co., Ltd. operates several hotel brands with different characteristics across the country, including the Loisir Hotel and the Chisan Hotel. Since June 2015, we have been assisting Solare Hotels & Resorts in the planning and concept development of the new hotel, interior and design of the hotel, planning and development of services including food and beverage menus, and planning, art direction and design of products such as logos, uniforms, amenities, websites and advertisements.

The hotel branding project with Solare Hotels and Resorts began with the consolidation of the existing hotel brand, and as we created a new hotel brand in light of plans to open new hotels, we asked ourselves, “What is travel? What is the concept of a hotel? Our goal is to provide a new lodging experience that is not confined to the framework of existing hotels. We are developing multiple hotel brands by reviewing the relationship between the location and the hotel, and the relationship between guests and the hotel, and discussing everything from the way rooms and common areas should be, to the lines of movement within the hotel, to each and every amenity and clothing.

The development theme for THE SQUARE HOTEL, which opened in 2018, is “City stay , Deep experience”. Even though short stays are the basic form of sightseeing in the city, we think about what is necessary to enjoy the charm of the city and give our guests a sense of satisfaction and fulfillment during their travels, and this is reflected in the space design and service design.

The “the square hotel” brand, which has two stores in Ginza and Kanazawa, shares the same hotel brand design and other similarities, but incorporates materials suited to each location to draw the atmosphere of the city into the hotel, making it a hotel that keeps the tension of the trip uninterrupted for 24 hours a day.

[the square hotel brand site]

the square hotel Kanazawa | Solare Hotels and Resorts INTTEROR DESIGN


Creative Director + Art Director: Seitaro Yamazaki/ Producer: Asuka Kobayashi/ Copy Writer: Tsuyoshi Harada/ Designer: Seita Kobayashi/ Interior Design: Satoshi Miyakawa/