Concept Design & Branding:
A modern Japanese latter for the global market

SHIKI-PICA CORPORATION.

CORPORATE BRANDING

Pica Corporation manufactures and sells ladders, stepladders and workstations for business use, and boasts the top share of sales in Japan.
As the company strengthens its overseas expansion in the future, as a branding measure for the overseas market, we developed new products for overseas sales (product development as an art piece) and produced key visuals, concept movies, and websites for brand content.

In order to sublimate the stepladder used by gardeners and carpenters and in everyday life in the home into a work of art, the concept of the product was to fuse the two technologies of weaving and lacquering that have been cultivated over the years in Japan, a country full of nature.

The carbon stepladder is a top-quality dry carbon product created by industrial design company RDS. The lacquerware is then hand-applied by Mr. Yuya Sasaki, the fourth generation of the Hidehira lacquerware specialist, who has inherited the lacquerware skills of the Oshu Fujiwara clan, and other craftsmen at each stage of the process.

The concept movie expresses the fusion of carbon (textile) and lacquer (lacquier) through the use of contemporary dancers, sumi ink, and an emotional Japanese landscape centered on the bamboo forest of Chuson-ji Temple. This is the key visual of a bamboo forest spreading out around the center.

SHIKI-PICA CORPORATION. PRODUCT BRANDING

  • ART DIRECTION
  • COMMUNICATION PLANNING
  • CONCEPT MAKING
  • COPY WRITING
  • CREATIVE DIRECTION
  • GRAPHIC DESIGN
  • LOGO DESIGN
  • MOVIE DIRECTION
  • NAMING
  • PHOTO DIRECTION
  • PRODUCT DIRECTION
  • WEB DESIGN

Creative Director + Art Director: Seitaro Yamazaki/ Producer + Writer: Asuka Kobayashi/ Designer: Tomohiro Koga/ medicalture plus, inc./ Photographer: Akihiro Kawauchi/ Movie Producer: Megumu Sato (TYO)/ Movie Director: Erika Konno (TYO)/ Movie Production: TYO TECHNICAL RANCH/ Product Design: RDS/