Digital Campaign: Encouraging SNS media sharing
and likening a new product to an out of the world creature.

IMAGINATURE | Panasonic

DIGITAL

We assisted with the planning, art direction and design of a campaign site for the launch of the Let’s Note RZ series of products for Panasonic Corporation, a major general electronics manufacturer.

With the aim of getting the younger generation more familiar with the Let’s Note RZ series, we have created a virtual “fantasy animal dictionary” that combines two different types of animals with different appeals as symbols of the product, in order to express both of the conflicting appeals of the product’s most important features (“lightweight yet robust”, “compact yet high spec”, etc.).

Set up the animal ecosystem according to the evolutionary diagram. We have visualized the animals that have evolved in their own way, pursuing reality through the flow of their hair and their skeletons. The site is built with great attention to detail, from the breathing and heartbeat of the animals to the sounds of the environment.

At the same time, for the purpose of spreading the word on social networking services, “Imaginary Animal Diagnosis” was implemented, in which users can enter their name and the corresponding imaginary animal will be shown as an incarnation of the person, and 100,000 tweets were recorded in just 48 hours after its release, mainly among young people.

IMAGINATURE | Panasonic WEB PROMOTION

  • ART DIRECTION
  • COMMUNICATION PLANNING
  • PHOTO DIRECTION
  • WEB DESIGN
  • WEB DIRECTION

Art Director: Seitaro Yamazaki/ Graphic Director: Asuka Kobayashi/ Designer: Seitaro Yamazaki, Aika Kamiko, Yuko Ohba/ Agency: ADEX/ Creative Director + Copy Writer: Kenji Kinoshita ( ADEX )/ Director: Hiroyuki Ishi ( ADEX )/ Producer: Nozomi Kaneyasu ( KAYAC )/ Web Designer + Copy Writer: Yusuke Ujita ( KAYAC ), Yuji Takahashi ( KAYAC )/ Designer: Jun Fukuzawa ( KAYAC ), Takashi Inaba ( KAYAC )/ Engineer: Komei Sato ( kappuku ), Takashi Tsushima ( kappuku )/ Retoucher: Daisuke Isozaki ( VONS pictures ), Masaaki Tanabe ( VONS pictures ), Tae Yoshioka ( VONS pictures ), Teppei Nezu ( VONS pictures ), Masaki Sato ( VONS pictures ), Eiji Oikawa/ Account Exective: Shinji Shigemune ( ADEX )/