Under the concept of sound product quality, FANCL CORPORATION offers to customers addictive-free cosmetic products. Its new brand, “AND MIRAI”, launched on April 1, 2018 focuses its attention on the lifestyle of modern people under the concept of “Supporting Everyday Life of Busy Today’s Women”. This is a skincare brand based on a new idea that the dryness caused by blue lights emitted from smart phones can be treated.
Product branding
AND MIRAI / FANCL
Product Branding
Under the concept of sound product quality, FANCL CORPORATION offers to customers addictive-free cosmetic products. Its new brand, “AND MIRAI”, launched on April 1, 2018 focuses its attention on the lifestyle of modern people under the concept of “Supporting Everyday Life of Busy Today’s Women”. This is a skincare brand based on a new idea that the dryness caused by blue lights emitted from smart phones can be treated.
Solare Hotels & Resorts nationwide operates more than one hotel brand differing in characters including Loisir Hotels and Chisun Hotels. Since June 2015, we have been providing supports for the overall hotel branding of Solare Hotels & Resorts such as the planning/concept development of a new hotel, the designing/interior decorating of a hotel, the planning/development of services including its foods/drinks menus, and the planning/art direction/designing of various goods including its logo, uniform, amenities, website and advertisements. The hotel branding project with Solare Hotels & Resorts aims to offer a new lodging experience to its guests beyond the traditional hotel business framework. To this end, we have started with the restructuring of the existing hotel brands and then, in creating a new hotel brand based on the scheduled launch of a new hotel, returned to the original point with asking ourselves, “What is a trip?” and “What is the concept of a hotel?” We are developing more than one hotel brand by reviewing the relationships between hotels and their regions as well as those between hotels and their guests and by discussing the details of every item from the ideal form of guest rooms and common spaces to the traffic lines in a hotel, amenities and lounge wears. Especially, “UAN kanazawa” is a hotel with a unique concept that we designed as one of the highest quality hotels of Solare Hotels & Resorts. This hotel doesn’t take a form of jut one piece of the hotel chain business developing common, stereotypical hotels nationwide but takes advantage of the characteristics and attractiveness unique to Kanazawa at which this hotel is located. While it is generally important to have a deep understanding on the region where a new hotel is scheduled to be established, we especially needed to do an elaborate research on Kanazawa where this hotel is located unlike other hotel brands developing their business nationwide. Seitaro Design, inc. is emotionally attached to Kanazawa in particular partly because it has in the city of Kanazawa its branch (Seitaro Design Kanazawa) and “serif s”, an antiquarian book store & gallery mainly dealing with typographies. Kanazawa, once a thriving castle town in Edo Period called as Kaga Hyakumangoku (meaning that it used to have a fiscal scale large enough to feed a million soldiers), is a city attracting many tourists inside and outside Japan partly due to the opening of Hokuriku Shinkansen (bullet train) in 2015 in addition to its rich tourism resources represented by the streetscape reminding you of good old days which luckily survived air attacks in World WarⅡ, Kenrokuen known as one of the three major gardens in Japan, Higashi-Chayagai (Eest Tea House Street) full of unique tastes, and art spots including 21st Century Museum Contemporary of Art, Kanazawa launched in 2004. What kind of a name should a hotel have being located at a place as attractive as Kanazawa? What sort of concepts should they be based on which such hotel is designed? Then, we focused on the relationships between the climates and cultures of this place. You are very much welcomed to visit “UAN kanazawa” opened in December 2017 for meeting truly beautiful Kanazawa that you have never known about.
Service branding
UAN kanazawa/ Solare Hotels & Resorts
Service Branding
Solare Hotels & Resorts nationwide operates more than one hotel brand differing in characters including Loisir Hotels and Chisun Hotels. Since June 2015, we have been providing supports for the overall hotel branding of Solare Hotels & Resorts such as the planning/concept development of a new hotel, the designing/interior decorating of a hotel, the planning/development of services including its foods/drinks menus, and the planning/art direction/designing of various goods including its logo, uniform, amenities, website and advertisements. The hotel branding project with Solare Hotels & Resorts aims to offer a new lodging experience to its guests beyond the traditional hotel business framework. To this end, we have started with the restructuring of the existing hotel brands and then, in creating a new hotel brand based on the scheduled launch of a new hotel, returned to the original point with asking ourselves, “What is a trip?” and “What is the concept of a hotel?” We are developing more than one hotel brand by reviewing the relationships between hotels and their regions as well as those between hotels and their guests and by discussing the details of every item from the ideal form of guest rooms and common spaces to the traffic lines in a hotel, amenities and lounge wears. Especially, “UAN kanazawa” is a hotel with a unique concept that we designed as one of the highest quality hotels of Solare Hotels & Resorts. This hotel doesn’t take a form of jut one piece of the hotel chain business developing common, stereotypical hotels nationwide but takes advantage of the characteristics and attractiveness unique to Kanazawa at which this hotel is located. While it is generally important to have a deep understanding on the region where a new hotel is scheduled to be established, we especially needed to do an elaborate research on Kanazawa where this hotel is located unlike other hotel brands developing their business nationwide. Seitaro Design, inc. is emotionally attached to Kanazawa in particular partly because it has in the city of Kanazawa its branch (Seitaro Design Kanazawa) and “serif s”, an antiquarian book store & gallery mainly dealing with typographies. Kanazawa, once a thriving castle town in Edo Period called as Kaga Hyakumangoku (meaning that it used to have a fiscal scale large enough to feed a million soldiers), is a city attracting many tourists inside and outside Japan partly due to the opening of Hokuriku Shinkansen (bullet train) in 2015 in addition to its rich tourism resources represented by the streetscape reminding you of good old days which luckily survived air attacks in World WarⅡ, Kenrokuen known as one of the three major gardens in Japan, Higashi-Chayagai (Eest Tea House Street) full of unique tastes, and art spots including 21st Century Museum Contemporary of Art, Kanazawa launched in 2004. What kind of a name should a hotel have being located at a place as attractive as Kanazawa? What sort of concepts should they be based on which such hotel is designed? Then, we focused on the relationships between the climates and cultures of this place. You are very much welcomed to visit “UAN kanazawa” opened in December 2017 for meeting truly beautiful Kanazawa that you have never known about.