This anniversary bottle is based on the golden ratio
of Japanese scent and Japanese identity.

RISING WAVE Anniversary Bottle | FITS

PRODUCT

RISINGWAVE series has gained tremendous support as the 1st fragrance of young men, RISINGWAVE series. He was in charge of the product development, design and promotion of the anniversary product to commemorate its 10th anniversary.

The product is chamfered on the glass edge to create a stable appearance. Also, it is composed of a thicker wall to produce a sense of luxury. A golden ratio is used for the ratio of the length and width of the product to the cap. The identity and philosophy of the brand, which is obsessed with Japanese scents and made in Japan, are incorporated into the products by likening them to the golden ratio of waves.

Vapor deposited paint, bulk colors, and typography were all designed on a hierarchical level, and a thorough study of the degree of light penetration and translucency was conducted to design products with a variety of expressions that differ in their sense of penetration and expression depending on the reflectivity of light and inclination.

In the shooting direction, the expression of the two bottles was confined to a single shot, and the projections in the shadows were taken into account to find an angle and composed in a single shot. The visuals are simple yet powerful, yet still leave a sense of wonder.

RISING WAVE Anniversary Bottle | FITS Anniversary Bottle

  • ART DIRECTION
  • CREATIVE DIRECTION
  • GRAPHIC DESIGN
  • PACKAGE DESIGN
  • PHOTO DIRECTION
  • PRODUCT DESGIN
  • PRODUCT DIRECTION