the square hotel ginza | Solare Hotels and Resorts


Solare Hotels and Resorts operates several hotel brands with different characteristics across the country, including the Loisir Hotel and the Chisan Hotel. Since June 2015, we have been assisting Solare Hotels & Resorts in the planning and concept development of the new hotel, the interior and design of the hotel, the planning and development of services including food and beverage menus, and the planning, art direction and design of products such as logos, uniforms, amenities, websites and advertisements.

The development theme for THE SQUARE HOTEL, which opened in 2018, is “City stay , Deep experience”. We thought about what we needed to do to give our guests a sense of satisfaction and fulfillment in their travels, and we incorporated this into our space design and service design.

The “the square hotel” brand, which has two stores in Ginza and Kanazawa, shares the same hotel brand design and other similarities, but incorporates materials suited to each location to draw the atmosphere of the city into the hotel, making it a hotel that keeps the tension of the trip uninterrupted for 24 hours a day.

The square hotel GINZA, located in Ginza 2-Chome, was designed with the theme of creating a sophisticated space and a unique local atmosphere within the facility.

To realize this theme, we designed the space by combining four materials – wood, tile, cast metal and concrete – and one material, brick, which symbolizes the location of Ginza.

The materials are not simply used for walls and ceilings, but are processed and constructed on site. In addition, the illuminance design of the common areas is designed to maintain the atmosphere of the hotel as a whole by minimizing the illuminance.

On the ground floor, which is the face of the hotel, we will set up a restaurant open to the local community, and in keeping with the location of Ginza, we will provide a casual bar that guests can use on their way home from work, a function demanded by the city, providing guests with the experience of sharing the same space and time with local people.

[the square hotel brand site]

the square hotel ginza | Solare Hotels and Resorts INTTEROR DESIGN


Creative Director + Art Director: Seitaro Yamazaki/ Producer: Asuka Kobayashi/ Copy Writer: Tsuyoshi Harada/ Designer: Seita Kobayashi/ Interior Design: Satoshi Miyakawa/