Product Design: A Barley Shochu brand
that touches on the five senses and draws from Japanese mythology.

Takachiho Rei|TAKACHIHO SHUZO

SERVICE BRANDING

Takachiho Shuzo Co., Ltd. is based in Takachiho-cho, Miyazaki Prefecture, and has been making authentic shochu while enjoying the benefits of nature.
In November 2013, we assisted in the planning and art direction of the total branding of the product, including the bottle, advertisements, brand book, website, posters, and promotional materials, for the launch of Takachiho Rei, a barley syochu liqueur that surpasses barley syochu liqueur.

Takachiho-cho, Miyazaki Prefecture, where “Takachiho Zero” was born, is a place where traditional nature remains intact, as typified by Takachiho Gorge, which is designated as a national scenic beauty and natural monument.
The black bottle, the black label, and the black logo visually express the mellow aroma of the new barley syochu liqueur, Takachiho Zero, with the concept of “origin”.

Also, from “Origin,” “Into the Depths of Deliciousness. We came up with this copy to express the world view of the product, which has a mysterious presence in a space where nothing should be visible in the depths of darkness. In the dark, with the five senses sharpened, we have included a variety of tools to help you enjoy the mellow aroma of Takachiho Zero and the original taste of shochu.

Takachiho Rei|TAKACHIHO SHUZO PRODUCT BRANDING

  • BRANDING
  • GRAPHIC DESIGN
  • PACKAGE

Creative Director + Art Director: Seitaro Yamazaki/ Designer: Seitaro Yamazaki, Yuko Ohba, Tomohiro Koga, Hiroyuki Aketa/ Agency: ADEX/ Creative Director: Kenji Kinoshita ( ADEX )/ Producer: Takumi Akutagawa ( ADEX ), Kentaro Moriya ( ADEX ), Yuki Kumagai ( ADEX )/ Wed Director: Toshiyuki Iwakura ( rm creative )/ Photographer: Tomokazu Sasaki, Wataru Kitao/ Copy Writer: Koji Toda/