Seasonal Campaign Ad
to deliver a sophisticated worldview on sportswear.

SKINS 2017 | DESCENTE JAPAN

DIGITAL

I was responsible for the planning, art direction and production of the 2017 AW season advertisement for “SKINS” for DESCENTE JAPAN, a global manufacturer of sportswear.

SKINS is a compression garment that brings out your performance by recovering from muscle fatigue even while you are moving your body, using a mechanism called “compression” that applies pressure of the right strength to various positions on the body. We offer four products that are perfect for every situation, from top athletes to everyday use.

In the main visual, “there’s the best pressure to bring out the best performance. In the main copy, the company aims to differentiate itself from other brands by communicating the “compression” feature of SKINS in compression wear.
The advertising for each of the four products features a pentagonal balance motif design that conveys the features of the products both functionally and emotionally, while also conveying a message to the target audience through copy.

SKINS | DESCENTE JAPAN SEASON CAMPAIGN

  • ART DIRECTION
  • COMMUNICATION PLANNING
  • CREATIVE DIRECTION
  • GRAPHIC DESIGN
  • PHOTO DIRECTION

Creative Director + Art Director: Seitaro Yamazaki/ Copy Writer: Tsuyoshi Harada/ Director: Nanae Yoshida/ Designer: Hiroyuki Aketa, Manato Hitomi/ Agency: kakeLu/