Panasonic Let’s Note digital campaign
that visualizes and measures human persistency.

FUKUTSU ODYSSEY | Panasonic

DIGITAL

We assisted in the planning, art direction, design, and movie direction of the special website “Indomitable Journey – FUKUTSU ODYSSEY”, which symbolizes the “indomitable technology” of the CF-SZ5, the latest model of Panasonic’s “Let’s note” mobile notebook computer.

This site is linked to the product concept of the CF-SZ5, which contributes to improving the work efficiency and productivity of mobile users with its six “indomitable technologies,” and as a site that supports “people who try to accomplish something within a limited time frame” by enhancing people’s “indomitable power,” it realizes content that makes full use of various “indomitable methods” that incorporate academic results from psychology, behavioral economics, social systems theory, etc., to demonstrate “indomitable spirit. The main content is the “Indomitable Timer”, a timer to get the most out of your limited time, and the “Indomitable Visualizer”, which visualizes the “indomitable journey” of this site’s users.

With an indomitable spirit, we constructed an extremely simple movement and static design to create an environment where you can concentrate on the work in front of you through the feeling that you are drifting in an empty space with nothing.

On the visualizer screen, visualize the person currently using the “indomitable timer” using the Twitter icon. In addition, each person is connected by a thin, thread-like line, expressing a sense of the world of sharing an indomitable time.

FUKUTSU ODYSSEY | Panasonic CAMPAIGN SITE

  • ART DIRECTION
  • WEB DESIGN
  • WEB DIRECTION

Art Director: Seitaro Yamazaki/ Designer: Seitaro Yamazaki, Hiroyuki Aketa, Aika Kamiko/ Movie Director: Hiroyuki Aketa/ Agency: ADEX/ Creative Director + Copy Writer: Kenji Kinoshita ( ADEX )/ Engineer: KAYAC/