Designing a new product
that spins tradition to the next generation.

komolabo | KISHIMOTO KICHIJI SYOTEN

BRANDING

Kishimoto Kichiji Shoten Co., Ltd. is located in Amagasaki, Hyogo Prefecture, which is surrounded by some of Japan’s leading sake producers, and has been active in the Meiji, Taisho and Showa eras. Our company has been making Komo-taru (straw mat) barrels for many years. We have been making Komobaraku for many years and have been making them for weddings, receptions, ridgepole raising ceremonies, completion of new houses, anniversary of foundation, and other celebratory occasions in Japan. The work process of the straw mattress barrels is done in the traditional way, where each barrel is made by the craftsmen with neatness and precision. The business is run by a group of entrepreneurs.

We assisted in the planning, logo design, art direction and product development of the brand’s tools, and art direction for the project in cooperation with the REAL JAPAN PROJECT to pass on to the next generation the traditional Japanese traditions and techniques of straw straw mattresses and straw mattresses.

The VI design was based on the motif of a furoshiki wrapping cloth, symbolizing the wrapping properties of a straw mattress, and was filled with the image of a traditional gift.

As the first step of the project, we collaborated with thirteen designers and artists to develop the products.
As a designer, I also designed Komotaru, a straw mattress barrel. The motif of “Kotobuki” and “Daruma” was used as a motif to dismantle and reconstruct the design. I am attempting to present a new form of celebration in a symbolic way while continuing the tradition. In addition, the sender can add a design to the white red circle to freely attach a congratulatory message to the This is the specification that allows you to do so.

Winner of the IF packaging design award 2012.

komolabo | KISHIMOTO KICHIJI SYOTEN PRODUCT DIRECTION

  • ART DIRECTION
  • COMMUNICATION PLANNING
  • CREATIVE DIRECTION
  • GRAPHIC DESIGN
  • NAMING
  • PRODUCT DESGIN
  • PRODUCT DIRECTION

Creative Director + Art Director + Designer: Seitaro Yamazaki/ Producer: Asuka Kobayashi/ Agency: REAL JAPAN PROJECT/ Producer: Hironori Kawauchi ( RJP )/