Four bottles created with wood, rock, earth,
and snow to evoke the water circulation in nature.

I LOHAS|CocaCola JAPAN

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I LOHAS is a mineral water brand developed by the Coca-Cola Company of Japan. For the launch of the brand’s first product, “Lo-Ha-Su Glass Sparkling Water”, we were responsible for the key visual, main copy, and in-store and sales tools.

The visual tone of the product, which is often served in Italian and French restaurants, was created to create a more upscale feel while maintaining the image of the traditional “Lo-Hass” brand. Considering that it will be mainly displayed in restaurants and other places, we tried to create a creative that is beautiful as a single poster, rather than an advertising visual.

01 Designing the main copy

You can hear nature’s murmur, carbonated water.

Iro-Has” is concerned with carefully selected Japanese water sources and eco-friendliness. Inheriting the brand’s image of harmony with nature, the brand’s wordings sound like the bouncing of carbonation and the rustling of the trees.

02 Key visual design

In the key visual, under the theme of “Nature is Factory,” four bottles of wood, rock, earth, and snow are made from processed product bottles. The visual evokes the circulation of water in nature, and appeals to the fact that the mineral water was nurtured in the rich nature of Tonami City in Toyama Prefecture.

I LOHAS|CocaCola JAPAN KEY VISUAL

  • ART DIRECTION
  • COPY WRITING
  • CREATIVE DIRECTION
  • GRAPHIC DESIGN
  • PHOTO DIRECTION

Creative Director + Art Director: Seitaro Yamazaki/ Designer: Seita Kobayashi, Hiroyuki Aketa/ Copy Writer: Tsuyoshi Harada/ Photographer: Akihiro Kawauchi/ Prop: JMC/