Identity construction for web media
visualizing a new relationship between fashion and digital.

Difa | Spice Box

SERVICE BRANDING

A comprehensive digital advertising company of the Hakuhodo Group, which engages in digital marketing and Internet advertising, was involved in the naming, logo design, art direction of the website and smartphone sites, and key visual design for the launch of “DiFa,” Japan’s first new media specializing in “digital x fashion.

As a new media for transmitting news about the crossover between digital technology and fashion, we have designed the site with a focus on color design and typography, not to mention the UI, to visualize the image of “digital x fashion” at first glance.

Difa | Spice Box WEB MEDIA DESIGN

  • ART DIRECTION
  • COMMUNICATION PLANNING
  • CREATIVE DIRECTION
  • GRAPHIC DESIGN
  • PHOTO DIRECTION
  • WEB DESIGN
  • WEB DIRECTION

Creative Director + Art Director: Seitaro Yamazaki/ Producer: Asuka Kobayashi/ Naming: Tsuyoshi Harada/ Designer: Jun Takahashi ( BORDER )/ System: Tadashi Koiwahara ( HUSMA )/