Aqua Clara, Inc. aims to create the “life”, “environment” and “health” through water. We designed its newest water server product, “AQUA FAB”, and worked on the art direction/photo shooting/design of the key visual and posters.

Aqua Clara, Inc. aims to create the “life”, “environment” and “health” through water. Based on the request of the company which had developed numerous water servers to “develop the ultimately stylish water server that can stay attractive even five years later”, we designed/developed its next generation server. And this innovative water server “AQUA FAB” was launched in May, 2018.

For the launch, we also worked on the art direction/photo shooting/design of the key visual and the poster.
Under the concept of the “white room and white water server”, we created the key visual of the actual living space in pure white and no other color with the white water server standing in the middle. Our aim was to communicate both the stylish/modern image and the spirituality of the product to accommodate the diverse needs in the living space.

Adhering to the design concept of the product, “to design the standard of water servers of the future”, we focused on the product yet had it fit nice and smooth in the living environment to illustrate the comfortable distance between the habitants and the product.

Additionally, in light of the marketing strategy of this product, we created the graphic design using the typography technique to appeal to the design-conscious people who have not used water servers.
We wanted to show the layer on the key visual, just like the stage setting. By placing the typography as the stage setting over the visual, we successfully attracted the attention to the product shown in the center. The drop-shaped layout of “AQUA”, the word in both the corporate name and product name”, was intended to surround the product like the halo.

【For product details, see HERE】
https://www.aquaclara.co.jp/fab/